Reducing energy demand in China and the United Kingdom: The importance of energy literacy

Abstract As the impacts of climate change become increasingly visible across globe, awareness need for cleaner energy and demand reduction is growing. Energy literacy offers a strong potential explaining predicting energy-related behaviours, yet research policies focused on this topic remain limited. In study, was measured in sample 2806 university students United Kingdom China, addition to their wider environmental attitudes using New Ecological Paradigm scale. Findings indicate that relatively high overall, but there were significant differences between knowledge, behavioural intentions participants two countries. Whilst UK respondents rated themselves significantly more highly perceived knowledge issues, Chinese provided correct answers test. demonstrated positive towards conservation than those from likely report energy-saving behaviours. However, exhibited higher levels trust government businesses take action issues. This paper provides novel insight into cultural which may be crucial policy practice, evidences benefits utilising combination educational structural support transition cleaner, low-energy society.